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How To Get Lots Of Free Traffic To Your Ecommerce Site

by Albert Weiss

WARNING! I don't have a quick down and dirty way for you to get top rankings and tons of qualified traffic to your ecommerce site inside of ten seconds, like all of the other so called SEO Experts who jam your email inbox claim. But then again, if you believe all of the hype that they regurgitate, you must still believe in the tooth fairy or that the earth is flat.

However, if you would like honest information about how a rank amateur created and marketed a profitable and successful website in way less than one year, then hang in there. This article is really about what has worked well at getting lots of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete novice at this, and I didn't know what SEO, reciprocal links or article spooling was. Today I am the owner of a outrageously successful ecommerce website.

Now, I don't claim to be a Search Engine Optimization expert or guru. But I can honestly tell you that in well under one year, I've been dramatically successful at getting lots of traffic to my site without paying for it. And my ecommerce site also has a much higher conversion rate than many other websites on the web do. In other words, my site is well in the "black" and making plenty of money.

Here is a little bit of background information on me: I've been in my own business since 1969 and I've had a great deal of success at it. Since about 90% of all new businesses fail within three years, and many established businesses fail on a regular basis, I like to think that over the years I've learned how to rapidly adapt as the marketplace changes.

I decided to transform my profession into an Internet business in February. So I installed a copy of Microsoft FrontPage and I started creating and building an ecommerce site. At the same time I started morphing my "product" for online consumption. In June, at the age of 59 I retired from my professional practice in order to focus full time on marketing my "product" via my ecommerce website.

You are probably wondering what my "product" is. My "product" is information. But I'm not going to reveal to you exactly what kind of information it is, and I'm not going to send you to my ecommerce site because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.

More importantly, I don't want them to know exactly how I got my homemade website to rank on the first page in the Google organic SERPS for lots of very important keyword phrases, and on the first three pages of MSN, Yahoo, and Google organic SERPS for literally hundreds of different excellent keyword phrases. It has taken me well under a year, and lots of my competitors have been struggling at it for ten years!

I'll be the first to admit that I have wasted lots of time and money on lots of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are beneficial and worth investing in.

HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING

Many people use link trading to promote ecommerce websites. I myself have traded links with others in my industry. However, it is my belief that writing articles and getting them published on thousands of competitor websites for free has had the largest impact on my web site's ranking and the amount of money that I have been able to make. But beware: If you are not fully aware of the downside of article marketing, you can quickly drive yourself out of business.

WHY IS ARTICLE MARKETING SO EFFECTIVE?

It's simple: 1. The quickest way to rank well on the major search engines is to have lots of one-way links from other on-topic websites to your website.

2. When you write and publish a good article to another website, your "payment" for the use of that article is one or more links from that article back to your site. The more articles that you write, the more free one-way links pointing back to your website. The more one-way links from other on-topic websites, the better your site will rank in the organic SERPS.

3. If you write a good article, you can set yourself apart as the expert in your field. A well written article will create a lot of validation for you. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

In order to be successful you've got to get your articles published on hundreds or even thousands of other sites. Google doesn't like content that has been duplicated on other sites. So in the event that you have an article on hundreds or thousands of other sites, Google can find the identical articles and only give you credit for the back links in one, or maybe a few of the published articles.

So in the real world, in order to get the most benefit from your articles and links you will need to create a different well-written article for each website that it is published on. But nobody has that kind of time or talent, right?

Well . . . . Thanks to modern software, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to make its appearance on the scene.

Unfortunately, most articles that are spun are worthless because the articles that the software creates on full autopilot are usually totally laughable. The grammar and syntax is almost always all wrong. And anyone who reads them will think that they were written by a three year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore your articles as well.

However, if you create a well-written article to start with, and then use the spinning software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that anyone would feel proud of. And most importantly, your articles will be more than unique enough to avoid the duplicate content filters.

If you don't like writing articles, don't have the time, or you do not have the expertise, don't worry. You can purchase PLR (private label rights) articles and spool them! But you are always better off if you can write your own articles.

I've used desktop article spinning software that I paid about $200.00 for, to create these kinds of spun articles, and it works great. As I write this page, I still do use this kind of software for spooling articles that I submit to article directories. The upside of this is that each directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Your articles almost always produce a lot more referrals if they are placed on your competitor's website! But it happens to be somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting directly to article directories.

HERE IS SOME GOOD NEWS!

There are some very inexpensive online services that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. Some of these sites will even let you try out their service for free. It is super easy to learn and to use their software. And the benefits of these services are almost too good to be believed. Let me tell you a little bit about these services.

First off, the best part about these services is that they can take your article, and they can spool an unlimited number of unique versions of it. Then they place a different unique version of your article on hundreds or even thousands of on-topic sites. These spun articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real power. We are talking about the ability to get your articles published on hundreds of your competitors and your peer's websites practically overnight. To make the situation even more attractive, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and nets you hundreds, or even thousands of one-way links.

And unlike most article directories where your links are severely limited, these services allow you to put up to five keyword rich back links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.

You should make the back links appropriate. So if your story is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.

The plans for the future on some of these article spinning sites are to spin your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Don't get carried away, because this is not a ten second cure for the huge job of creating hundreds of unique articles and submitting them to hundreds of directories and thousands of peer sites. If you believe that something like that exists, then you probably still believe in the tooth fairy or that the earth is flat.

You will still have to put effort into creating well-written professional articles. And then you will have to put effort into finding the synonym words and phrases that the software will use to spin your unique article. But believe me, you could not do in a year by manual means what these services can do in a matter of mere hours.

Here is an example of what can be accomplished: I wrote four different articles on different kinds of information that I have available for sale. And after only twelve days on one of these services, my articles were on 242 different competitor site on-topic web pages.

You do the math! With 5 back links in each article, one to my home page and four to different deep linked product pages on my ecommerce site, that's nine-hundred-sixty-eight links in only twelve days! And I began to see some of those links indexed by the major search engines within that same time period. A little mathmatical extrapolitation will tell you what will happen after a month, 3 months, a year, etc.!

JUST HOW DIFFICULT IS IT TO SPOOL ARTICLES USING THE ONLINE SERVICES?

It is very easy to use the software and a 9-year old child could learn the process. You will learn to use it within a few minutes.

Some of these online services will let you test out their site and their service without charge. Most give a 30-day money back guarantee. So you get to try the software for a full month to find out how much it will help your site to improve its rankings and its traffic before you have to pay for it. I highly recommend this type of online service and you will want to give it a test!

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Albert Weiss is a novice at SEO. He is NOT a self-proclaimed Search Engine Optimization Guru. However, as a beginner, he has created and marketed a very successful and profitable ecommerce site in well under one year. His ecommerce site is successfully competing with other top producing sites in his industry, many of which have been on the Internet for ten years or more!

Mr. Weiss has documented what he did to drive lots of free traffic to his ecommerce site to make it successful by relying on article spooling, as well as how several other aspects of SEO can make a website a successful money maker. He developed a Free Search Engine Optimization Information Website just for you! So drop by www.ArticleSpooling.com today.

Mr. Weiss has documented what he did to drive lots of free traffic to his website to make it successful by using article marketing, as well as how using several other aspects of SEO can make an ecommerce site a successful money maker. He created a Free SEO Information Site for everyone! So visit www.ArticleSpooling.com right now.

Published March 28th, 2007

Filed in Communication, Computer