Marsha Friedman, CEO of Event Management Services Inc, a national PR firm says " In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure." Friedman continues, "So what is positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. This will position your topic next to other hot and similar news stories!which will really help people have a quick and simple understanding of your topic. Positioning has been used for decades by Madison Avenue with much success, yet there is little understanding of it. When it comes to writing a release to attract media attention - radio, television, and print - the rules of press release writing need to be!well!.rewritten.

Marsha Friedman adds, "A creative and well thought out presentation of your product to the media is an absolute must! With the infinitely growing competition in the market, there's a demand on businesses to get more aggressive about their promotion. But, positioning is the missing link that will pull you through." Let's let Marsha Friedman share some tips that her firm uses to position her clients at EMSI:

1. Make sure that the materials you will be supplying the media with will present a good, clear communication of your message and it's relevance in today's world.

2. Take a look at what you are promoting and find the "pearls" - those pieces of information that set it apart. Or, those statements or assertions that are alarming or ground-breaking about your product and service.

3. Take a close look at the media and see how other items like yours are being handled and portrayed. Are they being treated well? Ignored?

4. Distill this information into a two page release jam-packed with information and an exciting headline. Keep in mind that you've got to grab and retain the attention of a very busy producer.

5. Be plain and obvious. If you the producer or editor has to really think hard to decipher your message, they will pass over you. Give them an instant concept!

6. Personalize the press release for each of the mediums that you are pitching to. Everyone is looking for something different, so know the formats and pitch accordingly.

7. Always include those special features about yourself (or your spokesperson) that make you an authority on the topic; why you would make a good guest (and not put the audience to sleep) and what questions could be asked during the interview.

8. You can be a bit more sales-y with your talk radio press releases, but always remember to give a clear idea of the show and why you are an expert to talk about your topic.

Marsha Friedman says, "Lastly, bear in mind that no matter how good your press materials are, without a good follow-up campaign by phone, your efforts may not pay off. Often times the media never receives your materials or was interested but just too busy to call for more information. Following up by phone puts you ten steps ahead of the hundreds of publicists desperately vying for their attention."

If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.