Want to build your companies PR profile using the media? Then public relations is your answer! Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to:

%u2022 Using talk radio and television by appearing on them as a guest As Well As %u2022 Being featured in a newspaper or magazine

What is great about public relations is that the only costs that you will encounter are those that are associated with working with a national or local PR firm (please check out our 2 Part Series 'How to Choose the Right PR Firm for You' for some top tips on how to pick an effective firm to fit your needs). But if you choose the right firm, or just decide to do the work yourself , PR can get your company's name out there without breaking the bank.

Here Marsha Friedman, Chief Executive Officer of Event Management Service Inc, a national PR firm specializing in obtaining media attention for their clients through talk radio, television and print, shares 6 effective ways as to the best ways you can get PR for your business today! 1. Why Don't You Write a Book? Writing books is not just for Dean Koontz and Dr. Phil anymore! Business professionals that pen a book (with the help of a ghost-writer) can reap excellent PR opportunities in the media. " If you write a book you will have a fantastic vehicle and calling card ", says Marsha Friedman. " A book gives you instant credibility as an expert in your field: to your clients , prospective customers and amongst your industry peers. A book also opens the door to the media. " Everyday you see experts: on TV and Radio as well as when you read an article in print.

2. Make Yourself an Expert. The national and local media is always seeking experts to comment on newsworthy issues. Obviously, this is why people stay interested in listening, watching and reading. Marsha Friedman says, " To stay ahead of the game, the media follows the media. " So, if you want to gain some valuable PR opportunities it's important for you to stay abreast of the news. Friedman adds, " Read your daily newspapers, watch news shows on TV, listen to talk shows on radio. Make sure to look for stories that tie in with you topic. " By doing this you will be ahead of the pack when it comes to your successes with the media.

3. Be Interviewed on Talk Radio Shows. "If you really want to gain media exposure talk radio is great vehicle to drive success ", says Marsha Friedman. " Whether your business is web based or you have nationwide clientele; you should do as many phone interviews on talk radio as you possibly can." Appearing as a guest on a talk radio show can gain you some fantastic media exposure because : %u2022 The audience of talk radio is affluent, educated and attentive demographic %u2022 PR on air is cheaper than advertising on air %u2022 Your interview presents a fabulous opportunity to sell your product %u2022 The host (who has a dedicated listening audience) provides a solid "Third Party Endorsement" to your topic %u2022 Talk radio can give you expert status %u2022 As a guest on talk radio you will have enough time to tell your whole story

4. Be a Guest on a TV Show. Television, much like radio, can really spread your message to the masses!with great levels of success. Marsha Friedman says, "TV tends to be a celebrity's vehicle, so when the audience see you as a guest on a TV show, then they consider you a celebrity as well. Talk about sending your credibility through the roof! "

5. Get Your Name in Print. Ever looked at a newspaper article and have the desire to get your company some print exposure. There is no reason why you can't! Newspapers and magazines are a very valuable and powerful medium. " This is an absolute public relations goldmine", says Marsha Friedman. The reasons why are : %u2022 The written word is always deemed to be true . %u2022 The print media is where you can reach a huge market of consumers . %u2022 An absolute mega variety of publications - there's truly a long list of publications to target. If you are able to develop excellent press releases and pitches, get ready for the exposure that will be coming your way from newspapers and magazines !

6. Try Your Hand at Public Speaking. Want to try a pretty different way to get some excellent public relations for your company, product or service? Try becoming a pubic speaker! " Speak to community groups, Chambers of Commerce, events and trade associations to 'create a buzz' about you and your company," says Marsha Friedman. " The more speaking engagements you do - the word spreads and the more speaking invitations you'll get. And, whenever appropriate - invite the media! Just make sure you have a media kit to give them about yourself and your company in case they show up!"

Hopefully these methods will not only get your excited about an upcoming public relations campaign, but also give you an idea as to other ways to let people know about your product. If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.