Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, Founder of Event Management Services Inc., a national public relations firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But, with different firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?"

* Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books. In the field of PR, book promotion is a very exact specialty. Marsha Friedman says, "An experienced professional firm uses many tools to secure media interviews. A skilled firm knows how to develop an angle from your book that will get you the most media mileage. Their press releases should be second to none!that is after all what you are paying for." And most importantly, they give producers everything they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. Where will you be heard? Always check on the caliber of markets you're being scheduled to appear in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman says, "When my national public relations firm is arranging interviews, we do not go any lower that 5,000 watts. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So, if you're paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. How long will it take to get your campaign in motion? You want your firm to work with your expected timings of the campaign. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. From the get go, make sure that your public relations firm has your timeframe in mind and are positive that they can deliver within your schedule."

*Guarantee. What sort of guarantee is in place? Look for public relations firms with guarantees. Marsha Friedman says, "Unlike PR firms in other industries, there are those dealing in the publishing business that will work on a performance basis. Get your money's worth! Companies that work based on performance are always going to work harder to get you on the best shows."

*Price. How much is it all going to cost you? Most of you won't really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.