You probably have just published your book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally!

As you know, national attention for your book is fantastic, but that is not to say that there is not any power locally. There absolutely is! Marsha Friedman, Chief Executive Officer of Event Management Services Inc, a national public relations firm says that "Building attention for you book on a local level will really grow your fame and recognition as an expert which will benefit your national campaign. If you can create the local "buzz" you will also get some fantastic media experience that will come in handy when the national media starts calling!"

The good news is that there are lots of local media that are interested in interviewing authors just like you. This gives you an upper hand in grabbing their attention, and you will also gain their support in spreading the word about your book!

So If you want to create solid book "buzz" in your hometown, here are some of Marsha Friedman's recommendation that will help you achieve your promotional goals:

*Book Signings: When it comes to the secret weapon of gaining local exposure for your book, they don't make 'em any stronger than this! At every book signing: Books will be stocked on their shelves after you leave, unless of course you have a sell-out The store will give you free advertising in their customer mailings Highly visible placement of your books in store a week before your signing You'll earn powerful third-party endorsements by store employees whom have met you during the signing As you can now see, these really are a hidden book promotional goldmine. I strongly suggest doing as many as you possibly can, including all stores that are located within a 100 mile radius. Even ask friends and relatives to see about setting up book signings for you in their hometowns." So let's get out there and create the buzz that sell the books!

*Radio and TV Interviews : Almost every city has a talk radio or TV programs that have a guest format. Do your research on the web to find the main stations that broadcast in your hometown. Then go to their website where you will find information about the shows they broadcast. Look and see if they have a guest format and get any relevant contact information." Then call and pitch yourself as a guest. How many should you aim for? AS MANY AS POSSIBLE!

* Local Newspapers and Magazines: Marsha Friedman says, "My firm finds that how-to or tips-type articles really interest the print media. If your topic offers any sort of solution to a problem, then a "Tips" article is what I would suggest." Write an article that gives 5-7 helpful, quality solutions (or "Tips") to a problem that many people face. Next, identify the newspapers and magazines in your local market, go to their website and find the right "beat" your topic falls in - for example - religious, business, health, lifestyle, etc - and send your article to the journalist that covers that "beat." No one relevant listed? Gun for the editor-in-chief. Make sure that the article is professional and print worthy, if so some publications will print it "as is." But since you're a writer, this should not be a problem.

Aim to get as many as humanly possible. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.