It has become more competitive than ever in today's current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? The answer is by harnessing the power of public relations.

PR can help you educate consumers nationally and locally about your company, product and service through media exposure on television, talk radio or in published articles in newspapers and magazines.

Television is one of the most popular of these mediums as it seems that everyone nowadays wants their "15 minutes of fame." "The audience thinks that if you are on tv you must be a celebrity of some sort, so when you appear as a guest on a TV show your credibility goes sky high" says Marsha Friedman, Managing Director of EMSI , a national public relations firm. Here Marsha will tell us all about the medium that is TV.

1. It's all about the visuals. The great thing about TV is that you get to see what is going on in addition to being able to hear what is going on. ." Friedman says, " Producers look for newsworthy topics that are visual and entertaining. Compelling content is an absolute must! "

A great method to getting your visual together is thinking like a child. How would I explain it to my son or daughter? Can you think of any images that would really support your message and topic when you are a guest on a television show? " As an example, if you sell life insurance your 'visuals' could be graphs of the mortality rate of women vs. men to match your conversation about why women need to protect themselves and their children against the loss of their spouses" adds Friedman .

2. Different newscasts, different audience. Friedman says, "All of the main newscasts of the day are directly targeted to a drastically different audience . Early morning news is geared to working families, parents or professionals alike. Afternoon shows are more geared to lifestyle segments. Finally, the evening shows are focused on news." Once you know your topic and message, check and make sure what newscast you would benefit the most from when you are appearing on the show as a guest.

3. Work on sound bites. As opposed to talk radio interviews, TV interviews are short (typically 3 to 5 minutes) so you have to be REALLY sharp about knowing exactly what the message is that you want to leave the audience with and how to get it across in such a limited time. Friedman says, "Don't go on camera until you have practiced and prepared your sound bites. When you are appearing in front of millions of household nationwide, a little practice before hand would not go amiss. " 4. Appearance is everything. Nothing turns an audience off more than a guest who's physical appearance is disheveled. Do you really believe anything they say if they look disheveled? The answer is usually 'no.' Friedman adds, "Look good so that you leave a positive lasting impression on the audience. Do your clothes fit well (not too tight)? Are they clean and pressed (not old and ratty looking)? Are your shoes clean and polished? Is that red shirt you're wearing, really the right color for you? Does that tie really go with that shirt?" A clean and sharp look will help people focus on your message, rather than your outrageous appearance.

With these tips you should be ready to get on screen and let the world know about your product! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.