The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. What is shocking is that these marketing departments overlook the power of pr. What happens instead is lots of money is spent in advertising. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent way for companies to gain excellent local and national consumer exposure. No matter what your business is - appearing as a guest on a radio show will get your consumers interested. " Do as many talk radio shows as possible ", says Friedman , Chief Executive Officer of Event Management Services Incorporated , a national PR firm. " There are so many "pros" to talk radio that I want to share with you." So let's have Friedman educate us as to why appearing as a guest on a talk radio show is such a PR goldmine:

1. Attractive Target Audience and Demographics. "On AM radio listeners are 55% male and 45% female with many of them college educated or with at least a high school diploma ", says Friedman . "Besides these great demographics there are so many specialty shows so you can easily identify shows whose listeners are a match for your corporation ."

2. It is Not a Budget Killer." Many people think that if you have a talk radio interview you will have to travel to the station. Friedman says, "Nowadays all of the interviews are phone interviews. This way you can hold your interview from the comfort of your home or in between meetings at the office. If you are being interviewed by phone you can be anywhere and doing anything as long as you are a stone's throw from a landline. "

3. A Fantastic Tool for Sales. Although PR is not advertising , if you get good coverage, it can really boost your exposure which in turns can boost your sales . "While you are being interview on a talk radio show, little do you know that you are actually having a conversation with hundreds, maybe thousands of consumers. ", says Friedman . " By executing your interview on talk radio successfully you have been able to communicate your message to consumers in a way that they will remember it! People who are listening to your interview want to know exactly where they can get your product. The best part is that many times the host will plug you website or phone number to take the stress off of you. What a great endorsement! "

4. A Solid 3rd Party Endorsement. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. Listeners make sure to listen every time their favorite show or host is on to get all of the latest news and information. Friedman says, " Talk radio hosts are viewed as old friends by their dedicated listening base As that host is often thought of as an old friend or trusted advisor, when you appear as a guest on their show, so when you appear as a guest on the show, you get a fantastic endorsement almost instantly. Credible by association if you will. "

5. Credibility. If you are looking for a bit of credibility look no further than talk radio. Friedman says, "One of my PR firm's clients told us, '!when I have appeared on talk radio - the show's host will really talk me up on air and how excited they are to have me as a guest ! Of course, the more important I am as a guest, the more important the host appears to be. A total goldmine of PR! ' Now that is some great PR!"

6. Enough Time to Tell Your Whole Story. If you choose to go with advertising on tv, radio or in print you are faced with specific constraints in terms of budget and time to tell your story. " Talk radio interviews can be as long as 30 minutes or more, and all of this is time you can be using to tell the listening audience about how terrific your product or service is! " says Friedman . Well there you go: 6 reasons to be interviewed on talk radio that will gain national or local public relations for you, your company, products or services. If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.